Sky premiums to run on Virgin TV Anywhere

May 12, 2014 11.11 Europe/London By Julian Clover

Virgin Media logo refresh 2014Sky Premium channels Sky Movies and Sky Sports will be added to Virgin Media’s TV Anywhere service as part of a major five-year agreement.

In addition to its current portfolio of Sky channels, Virgin Media will also offer its TV customers Sky Sports 3 HD, Sky Sports 4 HD, and Sky Sports F1 HD, with Sky Sports News HD and Sky News HD to follow.

Under the terms of the new agreement, Virgin TV customers will be able to access their Sky entertainment channels on multiple devices, including computers, and for the first time, selected tablets and mobiles, via the Virgin TV Anywhere app. From the summer, those TV customers with subscriptions to Sky Movies and Sky Sports will also be able to access live and on demand content on the go through Sky Sports and Sky Movies apps.

Jeremy Darroch, chief executive, Sky, commented: “We’re pleased to have extended our partnership with Virgin Media, which increases the reach of our content and reinforces our broadly-based approach to growth. This agreement builds on our long-standing relationship with Virgin Media, enabling us to deliver our great channels to even more homes across the UK and opening up additional sources of revenue.”

Tom Mockridge, Virgin Media’s chief executive officer, added: “We are excited our customers will be able to watch even more great TV from Sky on more devices as a result of the most extensive agreement ever signed between Virgin Media and Sky. This promises to be a fantastic summer of entertainment and our customers, whether at home or on the go, will get to enjoy Sky’s range of channels for years to come as a result of our investment.”

However, there is no mention of Sky Atlantic, which remains absent from the Virgin line-up.