Ericsson completes Red Bee Media acquisition
| 12 May 2014
Just as its latest addition's work for the BBC's World Cup offering was getting its first outing, Red Bee Media has announced the completion of its buyout by Ericsson.

With end of a process that began in July 2013, the communications giant will now have 1,500 more employees as well as media services and operations facilities in the UK, France, Germany, Spain and Australia.

"We're very happy to welcome our new employees to Ericsson and are confident they will help to take our broadcast services business to the next level and extend our global presence," commented Magnus Mandersson, executive vice president and head of business unit global services at Ericsson." We now have more than 5,000 employees in the UK and close to one-third of them work in broadcast services. As a result, the UK is now a major global media hub for Ericsson."

Red Bee Media brings to Ericsson a number of high-profile broadcast services customers, including BSkyB, BT Sport, Canal Digital, Channel 4, EE, UKTV, UPC, Virgin Media and the BBC for whom it has just created a series of films to promote the broadcaster's coverage of the football World Cup. Red Bee Media delivered a campaign comprising five separate episodes, three 60 second videos and two 20 seconds spots, the first of which was aired on 11 May as the BBC ended its coverage of the English Premier League.