Virgin Media to offer premium Sky content for next five years
| 13 May 2014
With BT breathing down the necks of its UK pay-TV rivals, Virgin Media has inked a deal with BSkyB to continue to offer Sky Sports, Sky Movies and other entertainment channels.
Also through the five-year agreement, Virgin TV customers will be able to access their Sky entertainment channels on multiple devices, including computers, and for the first time, selected tablets and mobiles, via the Virgin TV Anywhere app. From the summer, those TV customers with subscriptions to Sky Movies and Sky Sports will also be able to access live and on-demand content on-the-go through Sky Sports and Sky Movies apps.
"We're pleased to have extended our partnership with Virgin Media, which increases the reach of our content and reinforces our broadly-based approach to growth," commented BSkyB chief executive Jeremy Darroch. "This agreement builds on our long-standing relationship with Virgin Media, enabling us to deliver our great channels to even more homes across the UK and opening up additional sources of revenue."
Added Virgin CEO Tom Mockridge: "We are excited our customers will be able to watch even more great TV from Sky on more devices as a result of the most extensive agreement ever signed between Virgin Media and Sky. This promises to be a fantastic summer of entertainment and our customers, whether at home or on the go, will get to enjoy Sky's range of channels for years to come as a result of our investment."