Discovery en Español reveals Upfront slate
| 13 May 2014
Discovery US Hispanic has unveiled its networks' 2014-2015 Upfront slate. Based on results from its audience research study, Discovery en Español is enhancing its key thematic programming nights, including automotive and human adventure, focusing on "ordinary people living extraordinary lives."
"Our US Hispanic networks provide advertisers with the opportunity to participate in a broad range of contextually relevant environments that uniquely differentiates the Discovery brand and truly engages the Hispanic community," said Ivan Bargueiras, general manager for Discovery US Hispanic's networks. "Discovery en Español and Discovery Familia are bringing an exciting programming slate that combines our high quality content with surprising stories and edgy characters."
As part of Lunes de Motores (Motor Mondays), the automotive thematic night that has repeatedly positioned the network in first place in primetime Monday programming, the channel announced the premiere of Cromo clandestino (Chrome Underground), the recently developed docu-realities Texas Trocas and Taller de Vaca, and new seasons of El Dúo Mecánico (Fast N' Loud). It also presented new seasons of Supervivencia al Desnudo (Naked & Afraid), and the premiere of Al límite (Tethered) and Sálvate si Puedes (Survive That).
For natural history fans, the channel announced the series Islas Mortales con Dave Salmoni (Mystery of the Lost Island) and Sobrevivir (Survival). Finally, Mago pop will bring magic to the network's Enigma thematic night, which will also include new seasons of Lo Inexplicable (Unexplained files).
The Latina-oriented network Discovery Familia will focus on broader aspects of Hispanic women's lives, ranging from sensitive health topics in new series such as Soy Muy Joven Para esto (I Don't Have Time for This) to shows based on beauty such as Desafio Fashionista (Ultimate Shopper), Volver a Empezar (Starting Over) and ¡No te lo Pongas! (What Not to Wear).
To address parenting, one of the networks key genres, the channel will premiere Sobreprotegidos (World's Worst Mom) and enhance its home programming with a new season of its successful show Vívala o Véndala (Love it or List it). The network is also introducing new seasons of Cake Boss and El Desafío de Buddy (Cake Boss: Next Great Baker), which reflect its holistic approach to showcase a look at a family business and inspiring success story.