Géraldine Filiol to lead international communications at Eurosport
May 14, 2014 09.15 Europe/London By Robert Briel
Geraldine Filiol EurosportGéraldine Filiol has been appointed deputy managing director for international communications, marketing and external relations at the Eurosport Group.
Filiol steps into this new role after having worked for the Paris-based sports entertainment media group for 19 years where she was most recently deputy managing director for rights acquisitions, alongside a three-year period as managing director of the Eurosport Events subsidiary.
Jean-Thierry Augustin, CEO of the Eurosport Group, has tasked Géraldine Filiol to manage the international and Paris-based teams in charge of media relations, TV channels and digital services promotion, as well as on-site branding at sporting and business events. Her role will also include the reinforcement of external relations with governing bodies and international sporting institutions.
Speaking on her new role Géraldine Filiol said: “I am very excited about this new challenge within the Eurosport Group. This opportunity to lead the Communications Department and our external relations comes at an exciting time in Eurosport’s development. Eurosport is in great shape today with an increasingly strong TV and digital offer featuring unrivalled live sport and strong editorial content. We have always enjoyed excellent relationships with our partners and I look forward to developing them further in line with our strategic objectives.”
Géraldine Filiol replaces Heather Bowler who is leaving Eurosport after seven years for a new role at the Women’s Tennis Association in London.