Turner inks VOD distribution deal with Comcast
| 14 May 2014
Turner Broadcasting System has inked a carriage deal with Comcast to give Xfinity TV customers on-demand access to complete current and previous seasons of programming.
The deal encompasses Turner's portfolio of networks, including TBS, TNT, Adult Swim, CNN, Cartoon Network and truTV.
"This new agreement expands our existing relationship with Comcast and furthers our combined commitment to provide the customers we both serve with more popular programming from Turner's portfolio of leading networks," said David Levy, president of TBS. "We all know viewing habits continue to evolve. VOD is a great way to help grow our audience and introduce new viewers to our programming and it also serves as another opportunity for advertisers with their targeted brand messages."
Additionally, the Turner networks will now insert dynamic ads in Xfinity On Demand programming on TV, as well as on computers, tablets and smartphones, via each company's TV everywhere experiences. The offerings will be made available as inventory in time for the 2014-15 upfront.
"As viewing habits evolve, we continue to advance our advertiser offerings with stronger, more targeted products," said Donna Speciale, president of Turner broadcasting ad sales. "Through dynamic ad insertion, we now have a new source to swiftly integrate advertising creative in a highly sought after environment."