Turner reinforces digital distribution, TV everywhere team for LATAM
Juan Fernandez Gonzalez
| 14 May 2014
Turner has announced a new distribution vice president for Argentina, Paraguay and Uruguay, Juan Carlos Balassian, who will also reinforce the company's TV everywhere and digital distribution teams in Latin America.
The appointment intends to grow the brand in the region over the next two years. Balassian will be in charge of the commercial management of Turner's networks operating in Argentina, Paraguay and Uruguay, with TNT, TCM, Space, I.Sat, TBS veryfunny, Cartoon Network, Boomerang, Tooncast, Glitz, Infinito, truTV, MuchMusic, HTV, CNN en Español, CNN International, Headline News and the HD versions of each channel now coming under his control.
In addition to reinforcing the TV everywhere team, Balassian will participate in an international team looking for new business opportunities and synergies in the region.
"Juan Carlos has been doing a great job since he entered the company, not only in commercial management but also because he has been able to take a strategic place in our work dynamics," said With Richardson, senior VP for sales and marketing at Turner Broadcasting Latin America. "His promotion will be very important to increase our business opportunities and keep growing."