Amazon adds the Spectacular Now to Prime Instant video
Michelle Clancy
| 15 May 2014
Amazon has added the comedy-drama the Spectacular Now, starring Shailene Woodley and Miles Teller, exclusively to its Prime Instant Video content library.

Premiered at the 2013 Sundance Film Festival, the Spectacular Now is a coming-of-age love story based on a novel by Tim Thorpe and co-written by 500 Days of Summer writer Michael H Weber. In the film, Woodley and Teller play high school students who are drawn to each other, despite their vastly different social circles.

The addition is part of the previously announced content licensing deal with A24. "We are always looking for new ways to bring our Prime Instant Video customers, unique, exclusive movies and TV that we think they will love," said Brad Beale, director of digital video content acquisition for Amazon. "As always, we monitor DVD and digital sales very closely and A24 movies such as Spring Breakers and The Bling Ring are exceptionally popular among our customers. This ... deal with A24 allows us to offer those same titles to our Prime Instant Video customers soon after they are released on DVD and Blu-Ray and at no additional cost."

The deal will also include A24's upcoming releases like Jonathan Glazer's Under The Skin, starring Scarlett Johansson; and the Rover directed by David Michôd, starring Guy Pearce and Robert Pattinson.

"As an independent film distributor, our relationship with Amazon Prime Instant Video marks the next generation in output deals," said Matthew Bires from A24. "It speaks to the larger shift in customers' consumption habits. Not only can we share our content with an engaged audience, we have access to better analytics to monitor the films' reach. Amazon is an extremely innovative and entrepreneurial company and the scope and dynamism of the platform is incredibly exciting for our films."