Tata taps Technicolor in 'first major' 4KTV set-top box deal
| 15 May 2014
India's leading DTH provider Tata Sky has made what technology provider Technicolor says is a ground-breaking deal for volume shipments of its 4K set-top box (STB).

The new deal is the latest in a business relationship between the two parties stretching back to 2005 and is the result of a series of trials that have been carried out around the world. Technicolor says that it is endeavouring to deliver the most immersive 4KTV experience on the market, building particularly on its expertise in compression and colour science to deliver an augmented content experience that it claims is capable of delivering Hollywood-grade picture quality to viewers.

"Technicolor once again leads the market in landing the first high-volume deal to deliver 4K set-top boxes to consumers. This deal further solidifies our leadership in the 4K marketplace," said Michel Rahier, president connected home. "With the promise of an unparalleled immersive viewing experience and the predicted rapid growth of the 4K market, this agreement is a valuable strategic business opportunity for Technicolor and our long-term partner, Tata Sky."

"4K is an important milestone in Tata Sky's product portfolio and we are confident of the timing and quality of delivery because of our partnership with Technicolor" added Harit Nagpal, CEO Tata Sky