Netflix UK surges as American cord-cutters gorge on data
| 15 May 2014
The growing influence of cord-cutting has been revealed in the latest Sandvine bi-annual Internet traffic trends report that found that such people are now dominating network usage.
Specifically, the Global Internet Phenomena Report 1H2014 — based on data from a selection of Sandvine's 250-plus communications service provider (CSP) customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific — found that North American cord-cutters consume on average 212 Bytes a month, more than seven times that amount of a typical subscriber.
At the heart of this consumption was the huge trend towards online video Sandvine calculates now accounts for the majority (54%) of total monthly network traffic and where people view the equivalent of 100 hours of video each month.
Looking at regions of particular note in online video, Sandvine found that in the United Kingdom and Ireland, the Netflix over-the-top (OTT) service is now the second largest source of traffic during the peak evening hours, accounting for over 17.8% of downstream fixed access traffic. Meanwhile in North America, the availability of high bitrate Super HD content to all Netflix subscribers in North America increased the OTT service's peak downstream traffic share from 31.6% to 34.2%. Amazon Instant Video was also found to continue to gain share, but still only accounted for 1.9% of downstream traffic.
In the mobile sector, Sandvine believes that during the forthcoming football World Cup, live streaming of matches is predicted to account for over 40% of network traffic on some Latin American mobile networks.
Commenting on the survey results and trends revealed, Sandvine president and CEO Dave Caputo said: "Just over two years after its launch, Netflix has become the second largest driver of traffic on fixed access networks in the UK and Ireland ...This rapid ascent underscores how important it is that operators have business intelligence solutions in place to accurately measure and monitor the impact that over-the-top services have on their networks."