Connected devices for the TV outstrip PCs for online video
| 15 May 2014
After years of PCs being the dominant way that viewers access online video, it turns out that the chickens are coming home to roost: TVs are actually outpacing computers as the key platform.
Parks Associates, in its 360 View: Entertainment Services in US Broadband Households report, found that a full 81% of US broadband households still choose the TV set for the majority of their video consumption, while 60% watch content on a computer. 31% said they watch video on a smartphone, and 28% watch on a tablet. The PC was the only platform to show any significant decline in video viewing in the past year.
The firm found that in the first quarter of 2014, US broadband households watched roughly three hours of online video per week on each platform — however, the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in the first quarter of 2013. Meanwhile, online video viewing on a PC is on a steady decline.
"The amount of all video consumed on PCs has declined, dropping from over eight hours per week in 2013 to 6.2 hours per week now," said Brett Sappington, director of research for Parks Associates. "Ultimately, consumers can more easily access online video options on a television than ever before."
TV everywhere and a range of consumer-friendly set-compatible devices for bringing online video to the big living room screen.
"In addition to smart TVs, Blu-ray players and game consoles, consumers are also buying streaming media players and devices such as Google's Chromecast," Sappington added. "Pay-TV providers are making a strong push to extend TV everywhere to a variety of devices. These trends are converging to displace computer-based video consumption."