Amazon to debut original kids' series
| 16 May 2014
Amazon has announced the premieres of its first-ever original kids' series in the UK, coming exclusively to Prime Instant Video.
The first six episodes of each show will debut this summer, beginning with animated series Tumble Leaf on 23 May, followed by Creative Galaxy on 27 June and live-action series Annedroids on 25 July.
Additional episodes of the shows will follow later this year.
"We're proud that as the UK's largest movie and TV streaming service, Prime Instant Video, is providing a great selection of leading shows for children," said Tim Leslie, vice president of Amazon Instant Video EU. "These new and exclusive children's series, made by Amazon Studios and available on Prime Instant Video in the UK very soon, have been chosen by kids and approved by parent through the pioneering Amazon Studios Pilots programme, meaning adults can rest assured their children are watching entertaining quality content."
Amazon Original preschool programming is being developed with the support of Alice Wilder, educational psychologist and educational advisor for Amazon Studios' kids programming. She was previously producer and director of research and development for the hit series Blue's Clues and Blue's Room. She said that her goal is "to give parents confidence that these programmes will provide valuable skills and life lessons that children can use in their real life — while being entertaining at the same time."
"It's been extremely exciting to partner with Amazon on developing the content and activities that will be available through Prime Instant Video. We share the belief that creativity and curiosity are muscles that need to be exercised, refined and nourished to provide children with the skills they need to succeed in today's rapidly changing world," said Wilder. "With an educational system that is focused on test-preparedness, literacy and numeracy, many parents find their kids faced with a curriculum gap. By combining core content with creativity and play, we will be able to help parents fill that gap."
Last year Amazon Studios launched its first two prime time series Alpha House and Betas, and the company recently announced six additional, original series including Chris Carter's The After, Michael Connelly's Bosch, Jill Soloway's Transparent, Mozart in the Jungle from Roman Coppola and Jason Schwartzman, Wishenpoof! from Angela Santomero, and Gortimer Gibbon's Life on Normal Street from David Anaxagoras.