Nearly a quarter of UK pubs serve BT Sport
| 16 May 2014
Justifying its aggressive marketing campaign at launch, BT Sport has revealed that almost a quarter of pubs in the UK, 19,000, have taken up its service.
And throwing yet another gauntlet at BSkyB, BT was keen to point out that only nine months into operation, it now had a similar market share of pubs as its satellite-based pay-TV archrival. BT Sport is also available to commercial premises including offices, golf clubs, sporting clubs, bookmakers and Corca-registered clubs. With its succession, BT claims to have increased the commercial market for TV sports packages – based on the number of new customers who have not previously subscribed – by around 26%.
"To sign up 19,000 customers is a fantastic achievement and underlines the appeal and the affordability of BT Sport. And to achieve a 24% share of pubs in our first year is phenomenal," said BT Sport's director of commercial customers, Bruce Cuthbert. "A year ago we said we wanted to bring premium live sport to a wider audience including those that were unable to afford Sky's high prices, and that's exactly what we've done. To be able to grow the market by 26% and to be a part of what pubs are able to offer their customers is enormously satisfying."