Netflix arrival beefs up Nordic online video market
| 16 May 2014
New research from Mediavision is predicting the Nordic market for paid online TV services will have a turnover close to €300 million by the end of 2014.
The analyst says that TV watching with the Web is a growing pastime in the region, with more than six million people in the Nordics using some kind of Web TV service daily. In particular, more and more are subscribing to paid-for services especially the Netflix over-the-top offering which arrived in the region in 2012.
"A large shift in the TV industry going on right now, with increased competition for viewers," said Ingrid Salomonsson, senior analyst at Mediavision. "Netflix's entry in 2012 means that local Nordic actors currently experience increased competition. Today the daily viewing on Netflix is just as large as the viewing on the national public service companies' online channels. For the local TV companies it becomes more and more important to profile itself and stand out among the crowd."