Arkena partners with European champions
Juan Fernandez Gonzalez
| 16 May 2014
Arkena has announced a six-year contract with Spanish football team Sevilla FC, the recent champions of the European League.
The TDF Group-owned company will provide its online video platform (OVP) services to this major La Liga club.
Sevilla FC currently has a fully-dedicated 24/7 TV channel, SFCTV, available on pay-TV through IPTV and DTT, while the live streaming of the channel is offered free-to-air (FTA) on the club's website through the Arkena OVP. The platform will also provide on-demand content, such as interviews and other exclusive footage related to the club.
"The pitch is no longer the only place where football clubs need to perform. We need to engage with our fans: we need a strong team as much as a strong brand. Arkena's OVP is a powerful tool helping us spread Sevilla FC's values and create awareness," says Francisco Romera, marketing manager of the football club.
Rami Alanki, deputy CEO at Arkena Spain, added: "We believe video is the most efficient way to communicate. We want to help brands spread the message and engage with their audience. Today, football clubs are strong brands, with very committed audiences that need to be provided with premium content. Sevilla FC is a pioneer on the matter and we are delighted they chose us to communicate with their fans and with the football world."
Arkena is providing its OVP platform for Sevilla - which won the European League final against Benfica - with a full set of features such as multiscreen players and pre-roll advertisements. The content, both live and on-demand, is available on all connected devices.