BIT Broadcast to focus on new platforms
Juan Fernandez Gonzalez
| 16 May 2014
BIT Broadcast 2014 is aiming to meet the demand for new broadcasting technologies and platforms; while a platform for more traditional broadcasters will still be available, a new room for streaming, digital signage and conferencing will be at this year's event.
The event, taking place at Madrid's IFEMA from 20-22 May, will gather 224 companies from 25 different countries. Over 11,000 visitors are expected to attend BIT Broadcast, at which the world's major broadcasters and technology producers will be present.
Sony, which will have its own stand, will present its 4K technology - including the α7S which premiered at NAB, the XDCAM equipment used by some of Europe's main networks such as TVE and RAI, and its live production system with HD filming and 3G connection which was recently installed at Atresmedia's studios.
During BIT Broadcast, a workshop will concentrate on new technologies and innovative projects. 4K will of course be the centre of attention and TVE will be sharing its experiences with the documentary El Prado in 4K. Smart TVs, the multiscreen environment and the importance of second screens, hybrid TVs, the future role of satellite and crowdfunding for productions will also be discussed during the event.