BBC LATAM's interactive app nominated for Appy award
Juan Fernandez Gonzalez
| 18 May 2014
BBC Worldwide's interactive app BBC IQ for Latin America and US Hispanic has been nominated as top three finalist at the Appy Awards in the Multicultural Media App category. The annual Appy Awards, held in New York, are dedicated to acknowledging creativity and excellence in app design.
Designed by BBC Worldwide Latin America & US Hispanic and Zed USA, the BBC IQ app allows fans to watch BBC content on their mobile devices.
The interactive trivia app tests fans’ knowledge of the network's popular shows, such as Doctor Who, Top Gear and programming blocks, such as London Calling. Users can either play single quick rounds against time, challenge a friend or play in a tournament by answering questions about the programmes.
Over the coming months, more brands will be added to this app, as will additional languages like Portuguese, in addition to Spanish and English.
Fred Medina, EVP and managing director, BBC Worldwide Latin America & US Hispanic, said: “The BBC constantly drives and delivers innovation. Digital is a key component of our growth strategy. The success of BBC IQ, along with other BBC apps, showcases our long-standing commitment to make our content available to fans when and where they want." inShare0