Movistar TV wins exclusive Spanish rights to broadcast Roland Garros 2014
Juan Fernandez Gonzalez
| 18 May 2014
Movistar TV has announced that it will be exclusively broadcasting the Roland Garros 2014 tennis tournament in Spain through a deal with Eurosport 360HD, the live sport multi-feed service. This forms part of a three-year rights deal between Movistar TV's parent company Telefónica and Eurosport.
Eurosport 360HD debuted on Sky Deutschland in August 2013 with the US Open Grand Slam. Now the multi-feed service will be accessible to subscribers of Telefónica's pay-TV platform starting with the 2014 French Grand Slam.
Movistar TV's schedule also includes Eurosport and Eurosport 2, but through Eurosport 360HD the viewer has the control of the live action and access to the multiple camera feeds from the event. In Grand Slam tennis this allows the viewer to choose which match to follow from all the filmed courts of play, and will include seven courts at the French Open and six at both the US and Australian Open tournaments.
Other sporting events are included in the deal for Telefónica subscribers, which kicks off with the Le Mans 24hrs race.
Jean-Thierry Augustin, CEO of the Eurosport Group, said: “Eurosport is continuously looking for new ways to make the live viewing experience for fans more immersive and more entertaining, alongside providing unique added value to our platform partners, and with Eurosport 360HD we can deliver this.”
Via Telefónica's platform, the programming is also available for tablets, smartphones and computers, reinforcing the multiscreen value of the broadcasting.
“The Eurosport 360 project is a great example of how the company is able to bring its 25 years of knowledge and expertise around live sport production into the living rooms of fans across Europe. In less than a year this service has been launched and deployed in key, early adopter markets and we are very excited about its potential with other sporting events,” added Augustin. inShare0