Euronews BBM Channel debuts

May 19, 2014 08.19 Europe/London By Chris Dziadul

EuronewsEuronews has launched its official BBM Channel on BBM, a leading mobile messaging platform for private and secure communications.

The channel brings the most important international news to BBM users across BlackBerry, Android and iPhone smartphones round-the-clock.

With the launch, Euronews can now reach an audience of more than 85 million active BBM users per month. Launched first in English, the Euronews BBM Channel will be promoted by an international campaign in 50 countries across Europe, the Middle East and Africa.

Commenting on the launch, Damien Marchi, director of product marketing and innovation at Euronews, said: “Our presence on BBM perfectly fits with our strategy to offer the right content, in the right place, at the right time. The Euronews BBM Channel lets us reach in real time the 85 million monthly active users of BBM, whose popularity goes well beyond the circle of BlackBerry smartphones users and now includes Android and iPhone devices users.”