Malawi spends US$8.95MN to implement digital terrestrial TV
| 20 May 2014
The Malawi Government is spending MWK3.5 billion (US$8.95 million) to convert its terrestrial television network to digital transmission in time for the ITU's global migration deadline of 17 June 2015, according to a government employee.
Dennis Chirwa, digital migration coordinator, said this government policy is to "ensure that migration from analogue to digital benefits the people and leads to more services and broader coverage," during a MultiChoice hosted digital TV conference in Blantyre.
"In Malawi, digital broadcasting will not only improve the consumers' TV experience in terms of better sound and picture quality but also will improve access to information to all people," Secretary for Information and Civic Education Luckie Sikwese was quoted as saying by the Malawi News Agency.
"There is need to prepare the public in order to understand the process in a good manner ... Media is a critical partner when it comes to informing the public," he added.
Chimwemwe Nyirenda, marketing manager for MultiChoice Malawi, confirmed his company would "complement" the government's effort in educating the public about digital broadcasting.