Clarovideo takes Cannes to Latin America
Juan Fernandez Gonzalez
| 20 May 2014
The video streaming platform Clarovideo is to broadcast five films from Blood Window, a selection of horror movies which will premiere in Cannes' Marché du Film.
Through the video-on-demand (VOD) service, América Móvil's company will be the first to bring the five movies to the Latin American audience.
The series of films, which are all directed or produced in the region, comprise Naturaleza Muerta (directed by the Argentinean Gabriel Grieco), the Mexican movie El Incidente, Capa Caída (directed by Spanish Santiago Alvarado), the Venezuelan film La Casa del Fin de los Tiempos and Argentina's El Día Trajo la Oscuridad.
Clarovideo is also using social TV to promote this film package. Under the hashtags #clarovideo and #cannes2014, the platform aims to keep the audience up-to-date with the cinema event.
As with other similar promotions in which Clarovideo streams the movies immediately after or even at the same time as they appear at the cinema, the films will be available pay-per-view on the Internet as well as through Telmex for customers of the Mexican telco.
Since the beginning of the year, América Móvil's streaming platform has been betting on bringing blockbuster films to the audience as soon as possible, trying to distinguish its offer in an increasingly competitive market