Cubiware inks Icelandic deal
May 20, 2014 08.23 Europe/London By Chris Dziadul
Vodafone IcelandCubiware and Sofia Digital have signed a middleware licensing agreement with Vodafone Iceland, a “single-brand” partner network of Vodafone Group.
The agreement licenses the operator to deploy CubiTV on Vodafone Iceland set-top boxes (STBs).
The STB rollout includes Vodafone Iceland localisation and branding made with the use of CubiTV SDK for DVB-T deployment, with the option to offer an expanded range of CubiTV-enabled interactive OTT services in subsequent upgrades.
Vodafone Iceland’s interests include a DVB-T service that reaches 99% of households in the country, along with an IPTV operation available to 88% of homes.
Mika Kanerva, COO of Sofia Digital, said: “CubiTV delivers a state-of-the-art user experience, enjoys a reputation for reliable operation in large-scale deployments, and being NorDig compliant with Antenna Ready HD logo, it is ideal to run on Vodafone Iceland DVB-T STBs and network.
“Just as important, CubiTV is flexible, which allows Vodafone Iceland to not only meet today’s needs but also put in place a technology platform that supports various OTT services, such as cloud PVR service implemented by Sofia Digital using CubiTV at DNA in Finland.” CubiTV enables operators to deploy specific features of their own choice whenever they feel that the time is right based on their own assessment of local market factors.”
Maciej Grzonkowski, CTO of Cubiware, added: “We are extremely pleased that our CubiTV platform has been selected as the STB middleware for Vodafone Iceland.
“This licensing agreement continues our strategy of extending our reach into new markets by providing a fast, attractive, and intuitive interface that not only enhances the viewing experience but also can be easily tailored to local tastes and requirements. The agreement also underscores the value of our close working relationships with local and regional resellers such as Sofia Digital.”