LG launches LoveLive TV to bring music video to smart TVs
| 20 May 2014
Aiming to bring no less than ‘the ultimate’ experience to living rooms and ‘set a new standard for home live music viewing’, CE giant LG has launched LoveLive TV an exclusive new app for its smart TV range.

Available to download for free from LG Smart World www.lg-one.com LoveLive TV offers content from front-stage and , back-stage at music festival gigs, concerts and sessions from around the world. It claims footage of live performances and interviews from current acts, fully optimised for widescreen smart TVs and delivered in HDTV quality.

Premium launch content comprises multi-genre musical mix with full and exclusive concerts from A-List artists such as Katy Perry, Florence and the Machine, Bombay Bicycle Club, Disclosure, Kendrick Lemar and Ellie Goulding amongst others. Fresh content will be regularly added from a variety of sources, including LoveLive and Universal Music Group’s extensive and rapidly growing video catalogues, with upcoming highlights including Haim, Chvrches, Sub Focus, Kelis, Lady Gaga and Paul Weller.

The app allows users to access their preferred artists by searching through the five curated sections: concerts, festivals, sessions, back-stage; live feed. The latter offering exclusive live-streamed concerts will be launched in the coming months.

All content will be delivered to the app via LoveLive’s recently developed content management system, L-Platform. In the first phase of launch, the app will not be ad-funded but in phase two, to be rolled out in the coming months, opportunities will include category sponsorship, page branding, as well as in-video advertising. Phase two launch will also see LoveLive TV made available on other leading connected TV brands.

“Contrary to what you may hear, the music industry has never been healthier,” asserted LoveLive CEO Richard Cohen. “Spurred by new technologies, fans have an insatiable hunger for high quality music content, and they’re increasingly consuming in more visual ways. It is in this context that we joined with LG to develop our LoveLive TV app, in order to capture the thrill and excitement of the live music experience, and share it with over a million homes in the country.”

Added Darren Petersen, senior content & services manager for smart TV at LG Electronics UK, said: “This is an exciting year for LG’s smart TV offering, with the introduction of the revolutionary webOS interface, and we’re proud to be adding LoveLive to our entertainment portfolio. LoveLive’s reputation for creating and curating content with the highest production values means our customers can be put right in the centre of the action, and all from the comfort of their own homes.Through continuing to partner with outstanding service providers, such as LoveLive, we will ensure that LG Smart TV continues to deliver an incomparable entertainment experience.”