Colors extends US coverage with Verizon FiOS TV

Rebecca Hawkes
| 21 May 2014

Indian general entertainment channel Colors, known as Aapka Colors in North America, is now available on Verizon FiOS TV in the US.

It will join other popular regional programming, including TV Asia, SET Asia, Star India, Star Plus and Zee TV as part of Verizon's South Asian programming package priced at US$34.99.

"We are delighted to announce the launch of Aapka Colors on Verizon FiOS. The channel has been entertaining millions of viewers around the world each night with its engaging content and now Verizon customers will get a chance to be entertained and delighted by the biggest dramas, reality shows and movies on the channel, said Gaurav Gandhi, COO of the channel's distributor, IndiaCast.

"It is a household name in every South Asian home in the country and this deal with Verizon FiOS bridges a critical gap we had in our distribution to reach our audiences," he added.

Aapka Colors will provide Verizon viewers with reality shows like Mission Sapne, Fear Factor: Khatron Ke Khiladi, Dancing with the Stars: Jhalak Dikhhla Jaa and Bigg Boss. Long-running series such as Balika Vadhu, Uttaran, and Madhubala will also form part of the schedule.