Washington Post launches PostTV in Opera's TV Store
| 21 May 2014
The Washington Post is expanding its online video reach by launching a video property, PostTV, on Opera Software's app platform for smart TVs.
PostTV is already an online home for Washington Post video, but will be replicated within the Opera TV Store thanks to Opera TV Snap, a technology that turns online video channels into TV applications.
The PostTV initiative features short-form new videos; Opera TV Store viewers can follow the latest US and international news via PostTV's coverage, which includes political insights, business, entertainment and sports content.
The app will join hundreds more in the Opera TV Store for smart TVs, set-top boxes and Blu-ray disc players from pay-TV operators and manufacturers, including Sony, Samsung and TiVo.
"We're excited to partner with Opera TV to expand PostTV's exposure to the universe of connected devices, a growing ecosystem with enormous potential for news producers and consumers," said Steve Schiffman, general manager of video at The Washington Post.
Content publishers can use Opera TV Snap to transform their online video channels into a TV app by tapping an online portal. They add the details for an existing Media RSS (MRSS) or HTTP Live Streaming (HLS) channel, or other online video platform, and the TV app will be generated in under a minute, ready to submit for moderation.
"The Opera TV Store seeks to bring a variety of high quality apps and on-demand video content to armchairs across the globe, including top news and current affairs," said Michael Winneker, senior manager of content acquisition for TV and devices at Opera Software. "We are excited to bring such a leading, prestigious news outlet as the Washington Post to the store and that we made it possible for them with the Opera TV Snap innovation."