France's LadyBug heads to Brazil, Canada and Oz
| 21 May 2014
PGS Entertainment has recently closed licensing deals for the series on three continents for LadyBug, an animated kids' series that follows Marinette and Adrien, Parisian junior high school students with a superhero secret.
New distribution deals for LadyBug include Gloob, a Globosat channel in Brazil; Télé-Québec in Canada; and ABC in Australia. The series will be launched during the second quarter of 2015. It has now been sold in six continents.
Using magical powers, the two protagonists transform into the bickering duo Ladybug and Cat Noir. But neither knows the other's true identity, so Marinette has no idea that her school crush, Adrien, is Cat Noir. And Cat Noir has no idea that his crush, Ladybug, is really Marinette. They have been chosen to save Paris from the mysterious evil villain Hawk Moth who wants their magical powers for himself.
"We fell in love with LadyBug as soon as we laid our eyes upon it," said Paula Taborda dos Guaranys, head of content and programming at Canal Gloob. "We're witnessing in the entertainment industry throughout the world that girls are finally taking on their worthy role as heroes. They are strong and powerful – and LadyBug is part of that. She takes part in a great adventure and does it with grace."
Disney Channel recently acquired exclusive pay-TV rights to LadyBug in Europe, Eastern Europe and Scandinavia, and free-to-air rights in Spain, Germany, Russia and Turkey.
"Since becoming the top show at MIP Jr last fall, interest in LadyBug has been huge," said Philippe Soutter, president of PGS Entertainment. "It brings such a unique twist to the superhero genre with a modern-girl central character who is in sync with kids' and teens' lives today."
The show is a co-production from French animation companies Zagtoon and Method Animation, with Japan's Toei Animation. International partners on the series include SAMG Animation and SK Broadband in Korea, AB International as French co-producer and co-distributor, and its leading commissioner in France, TF1.