Channel 4 creates content and channel distribution team
| 21 May 2014
Aiming to build on the popularity of its diverse assets, Channel 4 has created a new team to manage the commercial distribution of its channels, video on demand (VOD) services and programmes.
With the setting up of the new team, helmed by new Head of Distribution Carl Pfeiffer, the UK's fourth largest broadcaster will be bringing together the full spectrum of its licensing relationships in one place for the first time. Pfeiffer will be responsible for overseeing Channel 4's secondary sales business and syndication relationships with Channel 4's major partners, including Sky, Virgin Media and Netflix. Already for Channel 4 Pfeiffer has negotiated deals including the carriage of Channel 4's VOD and HD channels on Sky; the launch of 4oD across new devices XBOX One and Roku; and the availability of Channel 4 content on Netflix and Amazon.
Channel 4 also appointed Holly Winder, former Endemol Worldwide Distribution director of sales for Nordics, to the role of UK Secondary Sales Manager to support its arms-length programme distribution activities. The role combines the licensing of Channel 4's rich programme archive, with more recent shows, sold in partnership with producers. Recent notable deals have been concluded with London Live for 100 hours of Channel 4 comedy and drama; Scripps Network (for series featuring Nigella Lawson and Jamie Oliver, and Coach Trip and A Place In The Sun); and major deals with UKTV.
Commenting on the new appointments, channel 4 director of commercial & business development, Laurence Dawkin-Jones said: "The establishment of a dedicated team led by Carl means we can ensure Channel 4's distribution activities are fully joined-up – not only to the benefit of Channel 4, but also ensuring the best value for the UK creative community the Channel works hard to support."
"Our secondary sales business is a unique service Channel 4 can offer producers – opening up conversations with broadcasters about our broad range of distinctive and high-quality programming," Pfeiffer added.