Sun secures additional satellite capacity for Indian DTH service
Rebecca Hawkes
| 26 May 2014
Sun Direct’s direct-to-home (DTH) platform is to offer subscribers 30 high definition television (HDTV) channels following the a deal for increased satellite transponder space with Malaysia’s MEASAT Satellite Systems.

The Indian DTH operator will be moving its operations to nine transponders on the MEASAT 3C satellite in the first week of June, and will also plans to increase its standard definition channel offering to 350 from 210 currently, Mahesh Kumar, Sun Direct’s managing director, told

The operator remains dedicated to South India, however with the additional satellite capacity it may begin to target other areas in the future, Kumar added.

Sun Direct is also part way through rolling out its ‘sunshine’ centres to improve customer services, with $4 million being invested in the backend support. Some 200 centres have been launched in the past eight months, with a further 300 proposed in South India.