BBC Latin American receives interactive award
Juan Fernandez Gonzalez
| 27 May 2014
BBC Worldwide's recently launched interactive app BBC IQ has received an Appy Award in the Multicultural Media App category. The awards were held in New York and are dedicated to acknowledging creativity and excellence in app design.
“Digital is a key component of our growth strategy in the Latin American region. Apps like BBC IQ are examples of our long-standing commitment to make our content and content extensions available to fans when and where they want. This recognition reinforces our positioning as a world class multimedia company committed to innovation,” said Fred Medina, EVP and managing director, BBC Worldwide Latin America & US Hispanic.
Created by BBC Worldwide Latin America & US Hispanic and Zed USA, the BBC IQ app allows fans to engage with their favourite content on their mobile devices. The interactive trivia app tests fans’ knowledge of popular shows, including Doctor Who, Top Gear and programming blocks, such as London Calling.
Other nominees in the category Multicultural Media App were VOA by BBG Office of Digital & Design Innovation and Veo by Latinum Network