Tennis Channel serves digital subscription offering
| 27 May 2014
Just as the action hots up at Roland Garros, the Tennis Channel has taken the covers off a 24-hour, TV-based multimedia destination dedicated to both the professional sport and the associated lifestyle.
Tennis Channel Plus can be accessed through the network's Tennis Channel Everywhere app or through www.tennischanneleverywhere.com and is said to be the first to pair a digital subscription service (costing $59.99 per year) with an authenticated TV everywhere stream. The network launched the Tennis Channel Everywhere app – free to all Apple and Android users – on opening day of last year's French Open and since the launch the company claims that three-quarters of the network's subscriber base can access TV everywhere through the app.
Initial content will include access to the Roland Garros action with an eight-day multi-court mosaic that has over 70 live matches available. Throughout the year, users will have access to content that's not available anywhere else – not even on Tennis Channel. Programming offered on Tennis Channel Plus for subscribers also includes 300 live matches from close to 40 tournaments around the world, including ATP 250 and WTA International events as well as exclusive Davis Cup and Fed Cup coverage. In addition users can watch thousands of hours of recent and classic on-demand matches.
"Tennis Channel has created the first TV Everywhere and digital subscription service in one app to not only keep up with fans' desire to see more tennis more of the time but to also enhance their viewing experience with tennis – a sport that is constant, with overlapping matches in international time zones," explained Adam Ware, senior vice president, head of digital media, Tennis Channel. "This service not only allows fans to access their Tennis Channel subscription through authenticated TV Everywhere but also purchase additional premium programming on an à la carte basis, in which our affiliates are profit participants. We believe we've created a new business model for this evolving sports-media ecosystem."
In the future, Tennis Channel Plus aims to offer shows such as original series and documentary programming as well as an expanded roster of live and on-demand matches, with more mosaics to enhance live tournament coverage.