Rogers restructures with separate consumer division
Michelle Clancy
| 27 May 2014
Canadian IPTV and communications provider Rogers Communications has unveiled a multi-year restructuring plan under the banner of 'One Rogers'.

Rogers 3.0 is a long-term plan that reflects feedback from thousands of customers, employees and shareholders, the company said. It will be based on seven strategic priorities: be a strong Canadian growth company; overhaul the customer experience; drive meaningful growth in the business market; invest in and develop our people; deliver compelling content anywhere; focus on innovation and network leadership; go to market as One Rogers; and management structure.

"Every day I marvel at what an amazing company Ted built," said Guy Laurence, president and CEO at Rogers. "The mix of assets, the culture of innovation and depth of employee pride is extraordinary. But we've neglected our customers, and we've let our legacy of growth and innovation slip. The plan I've laid out will significantly improve the experience for our customers and re-establish our growth by better leveraging our assets and consistently executing as One Rogers."

To deliver the Rogers 3.0 plan, the company is creating separate consumer and enterprise business units whilst retaining the existing media business unit. All customer experience functions including customer care call centres, field operations, go-to-market and online channels will be brought together into one team, reporting to the CEO.

"This structure will help streamline the organisation, clarify accountabilities and make us more agile," said Laurence. "We will focus on fewer, more impactful initiatives and execute with more precision to deliver on our game plan."

Due to the communications portfolio being divided into three areas, Rob Bruce has decided to leave Rogers and agreed to help Laurence through a transition period until the end of year. In April, Phil Lind announced his plan to retire as EVP of regulatory at the end of 2014, but will stay on for at least three more years in an advisory capacity and will remain on the Rogers' board of directors and the Rogers' control trust. An internal and external search has begun for all interim appointments.