For fans, an unforgettable experience inside and outside the stadium and for media professionals, the ability to carry out their work easily and efficiently. These are the aims of the 2014 FIFA World Cup Brazil™ which begins on 12 June in Sao Paulo. To ensure that both fans and journalists have all the information they need about how to make the most of match days at the stadiums, the FIFA World Cup Local Organising Committee (LOC) invited the press to a second Stadium Tour Experience at the Maracana on Monday. The first such event was held before the 2013 FIFA Confederations Cup Brazil.
As well as the Maracana, the Stadium Experience Tour will be take place at another six FIFA World Cup stadiums: the Arena Amazonia (Manaus), Arena Pantanal (Cuiaba), Estadio das Dunas (Natal), Arena de Sao Paulo (Sao Paulo), Arena da Baixada (Curitiba) and Estadio Beira-Rio (Porto Alegre).
The Stadium Experience Tour provides journalists with information about the following match day situations and facilities:
· Arrival at stadium;
· Entry lines;
· Security checks;
· Passing through turnstiles;
· Resolving ticket problems;
· Information about FIFA World Cup tickets;
· Food, drink and entertainment services for fans;
· Access to numbered seats;
· Assistance provided by Stewards in seating area;
· Stadium Media Centre;
· Visit to Broadcast Compound;
· Press Conference Room
A summary of the information provided for each situation and/or facility is set out below:
Arrival at stadium
CET-RIO Operations Director Joaquim Diniz provided journalists with information about how access to the Maracana will operate on matchdays. He stressed the fact that the gates of the stadium will open three hours before games and that supporters should use public transportation such as trains and buses to get to and from the stadium.
Entry lines and security checks
With the help of volunteers, LOC Spectator Services Manager Marco Sansoni demonstrated how lines will form at the entrance to the Maracana by leading a group of 'fans' through a series of fenced-off corridors. These 'fans' then passed through metal detectors and received some important advice: on matchdays, those attending games should avoid carrying bags and backpacks into the stadium, so allowing the access lines to move more quickly.
“The most important message we want to get across is that fans should arrive at the stadium as early as possible,” said Sansoni. "The gates will open three hours before kick-off and by arriving early spectators will be able to enter the stadium more easily, and enjoy all the services and facilities on offer."
Passing through turnstiles and specific ticket situations
After the security check, the 'fans' were taken to the turnstiles, where tickets for the games will be validated. Specific situations were simulated, such as access for those with special needs, the elderly and mothers with young children, and information was given about how problems with tickets would be resolved.
Information about World Cup tickets
Marco Sansoni explained that FIFA World Cup tickets vary according to the stadium where the match is being held. At the Arena da Baixada (Curitiba), Arena Pantanal (Cuiaba), Arena Fonte Nova (Salvador), Estadio das Dunas (Natal), Estadio Castelao (Fortaleza) and Arena de Sao Paulo (Sao Paulo), the first item of information to be read by the supporter when he or she arrives is 'Entrance', followed by 'Gate', 'Block', 'Row' and finally 'Seat'. At the Arena Amazonia (Manaus), Arena Pernambuco (Recife), Beira-Rio (Porto Alegre), Estadio Mineirao (Belo Horizonte), Estadio Nacional (Brasilia) and Maracana (Rio de Janeiro) fans should check 'Gate', 'Level', 'Block', 'Row' and finally 'Seat'.
Food, drink and entertainment services for fans
FIFA Marketing Operations Group Leader Dominique Boyer showed journalists where the FIFA Commercial Display – the area where food, drink and entertainment will be available to the public during World Cup matches – will be located at the Maracana.
“Our aim is for the fans to arrive at the stadiums early and make the most of the services we offer as well as those provided by the FIFA World Cup sponsors,” said Boyer. Head of FIFA Marketing Brazil Jay Neuhaus supplied information about the sale of food and drink in the stadium. “There will be 523 sales points at the Maracana, representing one for every 100 supporters. In total across all of the stadiums there will be 4,928 sales points,” he explained.
Access to numbered seats and assistance provided by Stewards in seating areas
The LOC Spectator Services Department showed how fans will be guided to their numbered seats in the Maracana seating areas. A situation where a supporter arrives at his seat to find it occupied was tested as part of the simulation. In this case, the fan should seek the assistance of a steward, who will guide the spectator in the wrong seat to his or her correct place.
Stadium Media Centre, visit to Broadcast Compoundand Press Conference Room
The final part of the Stadium Experience Tour was dedicated to the work of journalists, who received information about the facilities and services available in the Stadium Media Centre (SMC); the use of media credentials and SADs (Supplementary Access Device); the Press Box and the Mixed Zone. They were also shown the Broadcast Compound and took part in a press conference with LOC Stadium Operations Manager Tiago Paes, Head of Rio Eventos Leonardo Maciel and Director of Metro Rio Gilberto Flores.