Mediaset taps WhatsApp for World Cup social TV
Juan Fernandez Gonzalez
| 27 May 2014
Spain's Mediaset and WhatsApp have announced an agreement to create the largest World Cup distribution list in the country. Mediaset will also be using WhatsApp to improve social TV through its football app.

The 26 million-plus active users of WhatsApp in Spain will be able to receive live information and videos of the World Cup on their smartphones and will also be provided with a number to use to send their own pictures and comments, which will be uploaded to Mediaset's website.

The agreement is an essential part of Mediaset's commitment to mobile and social TV for the World Cup. In addition to its free-to-air (FTA) broadcasting on Spain's DTT, the media group has designed special coverage on the group's websites and social networks.

The official Mediaset World Cup site will offer the matches live and on-demand, with up to six streams at the same time. In addition, highlights, picture galleries, news, statistics and game analysis will be also available.

All content will be also offered through Mediaset's app for smartphones and tablets, which is focusing on social TV interaction through Facebook, Twitter and WhatsApp.