CTC Media looks to Hulu
May 27, 2014 10.56 Europe/London By Chris Dziadul
CTC Media NewRussia’s CTC Media is close to reaching an agreement with Hulu to have some of its shows distributed online in the US.
Quoting CTC Media’s CEO Yuliana Slashcheva, Bloomberg reports that shows would be subtitled in English and offered on both the Hulu and Hulu Plus services. She added that final terms of a deal are now being discussed, with Russia’s state-run cinema agency also involved in the talks.
Slashcheva also said: “co-operation with Hulu is a serious precedent for Russian producers of original content.
“This will allow us not only to monetise our content on a new platform, but paves a way for promoting our original formats such as Molodezhka in international markets.”
CTC Media is backed by Modern Times Group (MTG) and one of the leading commercial broadcasters in Russia.
Hulu meanwhile operates a free ad-supported service of the same name with around 30 million users each month.
Its paid-for Hulu Plus service has around 6 million users.