Shine Now on-demand channel makes debut on Roku platform
| 27 May 2014
Leading production house Shine International has launched a branded on-demand content offering and streaming channel, Shine Now.
The channel will feature over 200 hours of multi-genre programming from the Shine International catalogue and third-party prime time content including The School, Got To Dance and The Sandhamn Murders. Shine Now will launch initially initially in the United States on the Roku online video streaming platform with viewers have the choice of watching content for free with advertising, or paying between $0.99 and $1.99 to rent programmes ad-free.
"Shine Now is our first direct to consumer channel and Roku have been fantastic partners with whom to develop and launch it," commented Nadine Nohr, CEO, Shine International. "We are excited about its potential and look forward to collaborating with them further to grow its reach in the future."