Televisa preps touchscreen analysis tool for World Cup
| 28 May 2014
Mexico's Televisa is planning a touchscreen-based football analysis tool for coverage during the upcoming 2014 FIFA World Cup.
Televisa Deportes recently gave viewers in Mexico a preview of the technology. Calling it 'Realidad Alternativa' technology, the network used an interactive touch table on-air during a Mexico-Nigeria friendly match on 5 March. The touch table allowed the anchors to analyse plays and discuss team strategy and play as it happened, in real time. The effect for viewers was better analysis and a clearer understanding of the game and how it's played.
Some of the unique features of the touch table include multi-touch functionality that allows the talent to extract a player dynamically from the table with a touch of the finger and have that player's image appear as a life-sized hologram with his personal statistics and his value to the team.
"We're always looking for immersive tools and technology that helps our talent tell the story of the game better, and engages fans more closely," the company said. "It allows the talent to emphasise key moments and strategies of a game, which gives the viewer a better understanding of what's happening."
The touch table leverages Vizrt's Viz Virtual Studio for the virtual players and Viz Engine, the real-time compositing engine, rendering the touch screen graphics. This same virtual technology is also increasingly being used by TV broadcasters around the world to create complex 2D and 3D virtual sets that include the same type of immersive graphics found in the Televisa touch table. The same Vizrt technology from Viz Engine is also used by broadcasters that have large interactive touchscreens on set for the talent to use for their reporting.
Televisa was already a user of Vizrt technology for its football and other sports coverage. Last summer, Televisa used Vizrt's Virtual Presenter technology for the first time during the network's coverage of the 2013 Confederation Cup tournament in Brazil.
Virtual Presenter is a unique feature that is made up of two separate Vizrt software products: Viz Libero and Viz Engine. When combined, the technology is used to virtually place talent on the field with the players in a sports analysis clip. It was used at Televisa to break down the key moments of the tournament. The clips were branded as HIPERVISIÓN in Televisa's prime time sports show La Jugada de la Confederaciones.