Hungarian DTH player outlines strategy

May 27, 2014 22.43 Europe/London By Chris Dziadul

Austriasat HungaryThe new DTH service provider AustriaSat Hungary has chosen to adopt a minimalist product structure, according to András Gelei, the company’s COO, speaking at the Broadband TV News/Telenor Satellite Broadcasting Budapest Business Briefing.

As a result, it offers only three packages – Start, Optimal and Maximal, costing HUF1,790 (€5.9), HUF3,990 and HUF6,490 a month respectively – with no add-ons.

HD is provided for free and a PVR ready decoder comes as standard. There is no compromise in sports channels, with the platform offering a wide variety, and it gives access to a high number of FTA services.

AustriaSat Hungary, which serves Hungary, is operated by M70, itself part of the Luxembourg-based M7 Group.

Gelei pointed out that M7 has a presence in six countries, with different brands, and is now the fourth largest DTH operator in Europe. It is very active in the acquisition area and established a presence in Hungary by buying Hello HD, a platform that had both MMDS and satellite subscribers.

Its main goals in Hungary are now with AustriaSat Hungary are to increase general awareness, finalise the consolidation of its MMDS and satellite products; and extend its POS network.