Antenna Hungária looks to the future
May 28, 2014 04.39 Europe/London By Chris Dziadul
Antenna Hungária sees the launch of two more multiplexes this summer as a big opportunity to build on its DTT operation.
Speaking at the Broadband TV News/Telenor Satellite Broadcasting Budapest Business Briefing, András Tóth, the company’s head of communication, said that it would allow it to increase the number of channels it distributes from the current 35 to 50.
At the same time, it would maintain its focus on quality rather than quantity, offering flexibility for viewers.
Tóth said the company’s DTT app had so far been downloaded over 600,000 times.
He also spoke about the company’s activities in such areas as HbbTV.
Looking specifically at DTT, he added that the company’s MinDig TV Extra is one of the most successful in the CEE region, with close to 140,000 subscribers.
Tóth in addition spoke about the still important role of linear TV viewing and growing importance of multiscreen, both linear and on demand.