Vubiquity snaps up FilmFlex

May 28, 2014 14.40 Europe/London By Chris Dziadul

Vubiquity has acquired UK-based FilmFlex Movies, formerly a joint venture between Sony Pictures Television and The Walt Disney Company, for an undisclosed fee.

FilmFlex is one of the largest independent providers of white label VOD services outside the US, with over 90 million transactions enabled since its launch.

Vubiquity is meanwhile a leading provider of multiplatform video services and acquisition of Filmflex follows the launch of the company’s AnyVU Cloud platform. FilmFlex’s digital storefront, assets and capabilities will be integrated into the new platform, and offered as part of the suite of modular services available to Vubiquity’s customers.

FilmFlex was launched in 2005 with Virgin Media’s movies-on-demand service. Its online platform made its debut as Virgin Media Movies Online in April 2010, Film4oD in October 2010 and hmvon-demand in November 2011.

In October 2012 , FilmFlex launched EE Film, offering cinema listings and information about theatrical releases, as well as our VOD offering. In April 2014, it launched a TV VOD service for TalkTalk.

Commenting on the deal, Darcy Antonellis, CEO of Vubiquity, said: “Vubiquity remains focused on expanding the breadth of our managed services and technical solutions that today support content and service providers worldwide.

“With FilmFlex we add additional studio assets and licensing, and gain important front-end technology to enable EST and other monetisation models for multiplatform video consumption.

“With the addition of FilmFlex’s proven, carrier-class digital storefront to the AnyVU Cloud platform, Vubiquity offers a complete end-to-end solution for quickly launching and monetizing multiplatform digital video services, while also allowing service providers who prefer a modular approach to choose only those services that fit in with their strategic plans.”

Jeff Henry, FilmFlex’s CEO, said: “FilmFlex’s assets and capabilities, when merged with Vubiquity’s reach and scale, result in a very large opportunity for both companies –and for the customers we share.

“We look forward to continued growth together as we integrate our companies.”