ReelBox launches iPad app for OTT Kannada movies
Rebecca Hawkes
| 29 May 2014
Over-the-top (OTT) video provider ReelBox is making Kannada movies available globally with the launch of its iPad App and simultaneously adding anywhere, anytime access to its current TV customers in the US.

A library of licensed free and pay-per-view high definition (HD) films are available for online streaming, with an AirPlay feature allowing viewers to watch them on their television sets.

"iPad has been one of the most secure and popular platforms used by NRIs and ReelBox is now delighted to extend the content offered on its secure TV ODV platform to iPad customers worldwide," said Karthik Vaithianathan, founder and CEO, ReelBox.

"Our strategy to deliver niche content to niche audiences globally has started to pay off; we are at the tipping point where digital distribution of video content to all form factor devices is set to dramatically change niche cinema consumption and monetisation."

ReelBox has what it terms the first ever OTT on-demand viewing service to TV via a native movie streaming dongle (MSD) in 1080p and Dolby Surround 5.1 quality.

Users can now select to view the films either on a television, tablet or PC. Movie titles have purchase validity of 365 days and are valid for 48 hours from initiation of first view. As a promotional offer, MSD customers can view the movie any number of times over the year following purchase.