ZNBC scores World Cup sponsorship deal with MTN Zambia
Rebecca Hawkes
| 30 May 2014
MTN Zambia has entered a sponsorship agreement worth ZMW450,000 (US$64,748) with the Zambia National Broadcasting Corporation (ZNBC) to help fund the live broadcast of the 2014 FIFA World Cup.

The national free-to-air broadcaster has acquired the rights from FIFA to televise all 64 of matches from the World Cup finals in Brazil.

"As Africa's number one football supporter and indeed a leading supporter of Zambian football, we are delighted to announce that we will be leading the way in bringing the Brazil soccer fever closer to fans in Zambia. We believe that through this sponsorship, a lot of Zambians will not miss out the action," said Clement Asante, chief marketing officer, MTN.

Kenneth Maduma, ZNBC's director of news and current affairs, said the World Cup TV rights were acquired at a huge cost, and thanked MTN for "responding to our call and coming in as platinum sponsors".

In addition to the partnership with ZNBC, MTN will sponsor World Cup fan zones in Lusaka and Copperbelt and a competition called 'Score like a pro'.