Univision to cover the World Cup across cable, digital, mobile
Juan Fernandez Gonzalez
| 31 May 2014
Univision Deportes will bring football fans in the US 31 days of dedicated World Cup programming including all 64 matches (56 live) across television and digital platforms, cable and mobile screens. It will include pre- and post-game analysis, special reporting on Univision’s news and entertainment shows, and up-to-the-minute original content.
On the broadcast side, the Univision Network will air 56 live matches, all simulcast on Univision Deportes Network and narrated by a team of experts and commentators, including some former football players as Enrique “El Perro” Bermúdez or Félix “El Gato” Fernández.
Broadcast networks UniMás and Galavisión will air eight live games and special programming during the month-long tournament, with Galavisión also broadcasting the best match of the day in prime-time in a 60 minute format.
Regarding the digital platform, Univision will deliver an expanded World Cup experience, using cutting-edge technology to take fans deep inside the action. Through a new version of the network's app, users will be able to see live streams of all matches on their PCs, smartphones and tablets, in addition to receiving personalised fan alerts, original and exclusive live content, the latest information on their favourite teams, match schedules and real-time highlights and results.
“We couldn’t be more excited about our World Cup coverage and the incredible access it will provide to millions of soccer fanatics in the US,” said Juan Carlos Rodríguez, president of Univision Deportes.
“With three dedicated studios in Brazil, a Univision Deportes team of over 150 media professionals on the ground, plus the use of today’s most sophisticated broadcasting technology such as Augmented Reality graphics or multi-touch screens, no one else will cover the World Cup like Univision Deportes.”