Movistar, Meridiano partner to bring football to Venezuela's cinemas
Juan Fernandez Gonzalez
| 01 June 2014
Venezuela's network Meridiano is gearing up for the World Cup. The channel will offer some matches free-to-air, the whole championship on pay-TV through Movistar TV and, thanks to a deal with Cines Unidos, will also broadcast matches in cinemas across the country.
The matches will also be shown on public screens, which will be installed throughout the capital Caracas. The distribution agreement with Telefónica's pay-TV platform and the country's largest cinema company will make it possible to broadcast the World Cup in HD in 60 theatres in Venezuela's 11 largest cities.
The network's bet on the sports event of the year is completed with a multiscreen and mobile app, Meridiano Extra, which will bring highlights, complementary videos, statistics and live analysis.
The channel will broadcast every match along with special editions of the sports shows Tercer Tiempo, Noticiero Meridiano and X el Fútbol