Weather forecasts sunny for World Cup with MetraWeather
| 02 June 2014
Forecast data and weather presentation services provider MetraWeather has launched a new weather graphics content portal for broadcasters, kicking off with the football World Cup.

The product of a partnership with Red Touch Media and designed to streamline the distribution of ready-to-play weather clips, the MetraWeather ClipStore portal enables news producers and editors to review, purchase and download what are claimed to be high quality, location-specific weather clips.

ClipStore clips are produced on the MetraWeather Weatherscape XT presentation platform that sees use with broadcasters such as the BBC and Nine Network in Australia. Broadcasters and online news agencies may purchase clips ready for programming, or request MetraWeather to upload bespoke, branded clips tailored for their audiences. Alongside the European clips, ClipStore will also offer match-by-match forecasts for the football fixtures in Brazil over June and July 2014. In future, ClipStore will add news clips of weather events and forecasts for major European cities and countries and special events including festivals, live performances and sports tournaments.

"Weather used to be in the news. Now it is the news. Broadcasters recognise that leading their news programming with compelling weather bulletins is a powerful draw-card for viewers and advertisers looking for a highly engaged audience," commented MetraWeather GM Media, Angus Swainson. "In Brazil over June and July, some matches could be played in high levels of humidity that might be draining in high intensity matches. ClipStore will help broadcasters complement their coverage with match-by-match weather bulletins about stadium conditions. [It] offers a light touch, low-cost weather presentation service for broadcasters looking to minimise their investment in graphics software and hardware while delivering high quality weather forecasts."