Freeview World Cup campaign aims for HD

June 2, 2014 09.21 Europe/London By Julian Clover

Ahead of the World Cup Freeview has unveiled a new advertising campaign that aims to capture both sides of the football divide.

The multi-platform campaign, entitled Love or Hate Football, centres on a new TV ad, challenging viewers to watch whatever it is they love in HD.

The ad goes live on Monday with two versions cut for lovers and haters of the beautiful game. While actor Ricky Tomlinson (Mike Bassett England Manager) explains how fans can see the goals in HD, comedian David Walliams explains that for those who want to escape the games, Freeview has 10 HD channels.

Owen Jenkinson, Freeview’s Head of Marketing, said: “We know football fans are excited about the World Cup, but we also know that many of our viewers have no interest in the game at all. So this campaign is all about reminding all our viewers just how much choice there is to watch on Freeview.”

Freeview has also launched a short film to complement the ad campaign, emphasising that TV is more dramatic when there’s more detail thanks to HD picture quality and sound.

In recent months, further HD channels have been added to the Freeview platform. By the start of the Wimbledon Championships at the end of June, 70% of the UK will be able to enjoy 10 HD channels on Freeview.