Smart TV Alliance Common Developer Portal goes live

June 2, 2014 12.08 Europe/London By Robert Briel

Philips smart TV screenSmart TV application developers can now use a single, integrated process to publish their applications to compliant Smart TV Alliance members’ smart TVs.

Smart TV Alliance was launched in 2012 to unite the fragmented smart TV market.n less than two years, the Smart TV Alliance has streamlined the application development, QA and publishing process, offering developers an easier and more effective way to develop applications, and providing publishers with broader reach.

“The Alliance’s common SDK and specification, joint QA process and single contract reduce the time and cost of application publication, resolving development inefficiencies and alleviating the fragmented TV market,” said Seijiro Yasuki, president of Smart TV Alliance and chief technology executive of Toshiba Lifestyle Products & Services Corporation.

“With today’s launch of the Common Developer Portal, the Alliance delivers a true ‘build once, run everywhere’ ecosystem

Currently, the LG, TP Vision (for Philips smart TVs), Toshiba and Panasonic smart TVs will receive the apps when published. The Smart TV Alliance welcomes new members to join the Common Developer Portal and tap into this new source of smart TV applications.