Turner gets nominated for PromaxBDA award
Juan Fernandez Gonzalez
| 02 June 2014
Argentina's Turner Internacional has been nominated in 18 categories of the PromaxBDA Awards for Promotion, Marketing and Design Global. The festival awards the most creative campaigns worldwide.
The Turner Latin America division has been recognised for the work of its own agency InJaus for the networks Infinito, I.SAT, Space and Warner Channel.
"As in the last edition, Turner Argentina is the company with most nominations in the region," said Ariel Guntern, production and creative services VP at InJaus. "We try to overcome the stereotypes and impact the audience with our messages, and these awards indicate that we are going in the right direction."
Warner Channel, distributed in LATAM by HBO but whose programming, marketing and publicity are carried by Turner, has got ten nominations at the PromaxBDA Awards. Mixing social media and classic TV campaigns, InJaus received the nomination for the promotion of the series The Big Bang Theory, The Following and Believe, among others.
PromaxBDA was founded in 1997 as a result of the merger between Promax and the Broadcast Design Association (BDA) which aimed to promote marketing and publicity campaigns among the sector's professionals.