NUVOtv adds to executive team
Gabriel Miramar-Garcia
| 03 June 2014
NUVOtv, the English-language Latino network, and its parent company SíTV Media have today announced five new hires and two promotions that will strengthen its executive team as well as advertising sales, marketing, programming and human resources.

Bill Hilary, the executive vice president of programming of the network, has been appointed to the newly-created position of president at SíTV Media. He'll oversee key operating areas at both NUVOtv and, pending the close of the acquisition announced in April, music network Fuse.

"Our company continues to evolve, but our mission remains the same: to build a dynamic media company focused on a young Latino and multicultural audience," said CEO Michael Schwimmer. "Core to this mission is having a strong, diverse and experienced team in place that will help us to achieve our near- and long-term goals. With our acquisition of Fuse set to close in the coming weeks, we will be in great hands under Bill's leadership, supported by the new group of executives he has brought on board. This combination will go a long way in helping us grow across multiple areas of our business."

Joining NUVOtv are Jason Miller as executive ad sales and integrated marketing; Jesus M Rodriguez as SVP of marketing; Diane Castro as VP of corporate communications; Kathryn Mitchell as head of scheduling and acquisitions; and Yolanda Enamorado as VP of human resources. Additionally, Lynnette Ramirez has been promoted from VP to SVP of programming and development.

"It is a very exciting time for NUVOtv. We have a great opportunity to continue to grow the network and serve one of the most vibrant, influential and fastest growing demographics in America," Hilary said. "I look forward to this amazing opportunity and know that the creative energy between NUVOtv and Fuse senior management teams will result in building stronger brands and programming franchises."

Bill Hilary joined NUVOtv as head of programming in 2013, and worked closely with Schwimmer and NUVOtv chief creative officer Jennifer Lopez to re-launch the network in July 2013 around a new programming strategy that showcases Latino entertainment across several genres.