Viaplay adds personalisation engine for Nordic multiscreen TV
Michelle Clancy
| 03 June 2014
Viaplay has chosen the ThinkAnalytics TV search and recommendations engine to power multi-language intelligent search and recommendations for its online pay-TV service in the Nordics.

A cloud-based deployment, the ThinkAnalytics Recommendations Engine is now live on the Viaplay service in Sweden, Norway, Denmark and Finland.

Viaplay chose ThinkAnalytics because of its multilingual capabilities, as well as the range of recommendations techniques and metadata enhancement capabilities. The Recommendations Engine is integrated with thePlatform's mpx video publishing system.

"We realised early on that recommendations help us to showcase our vast library of premium content," said Rikard Steiber, CEO of Viaplay. "ThinkAnalytics' Recommendations Engine allows us to offer a great personalised experience by making it easy for users to find the content they love, whenever and wherever they want - and on the device of their choice."

The Viaplay deployment uses a mix of advanced, personalised and non-personalised recommendations techniques including 'content for you,' 'what's popular', category-based, related content and intelligent search - to help subscribers find content on a wide range of devices including PCs, smartphones, tablets, smart TVs and games consoles.

"By drawing on our metadata enhancement capabilities and extensive range of algorithmic techniques, Viaplay is now offering cloud-based recommendations that ensure subscribers extract the most value from their service," said Peter Docherty, founder and CTO at ThinkAnalytics. "This is an important enhancement in a region where sophisticated consumers expect their TV services to understand their taste and propose new content."