YouTube crowdfunding, creator perks to be launched
Michelle Clancy
| 03 June 2014
Google has revealed planned changes for YouTube, including mobile and discovery additions, and crowdsourcing integration.

For one, it will launch a separate mobile app that includes popular creator features. It will also introduce crowdsourced captions and subtitles in 60+ languages; and will add a Kickstarter-like crowdfunding capability so that fans can fund their favourite creators on YouTube directly from the site itself.

These features will join a few recent updates, including new comment management features, a way for artists to share in revenue from eligible cover song videos, and an ever-expanding Creator Academy.

The changes are based on viewer feedback. "Twice a year in our global satisfaction survey, we ask you how we're doing on a range of topics," explained Matt Glotzbach, director of creator product management at YouTube. "Our most recent survey included a question about the top ways we could do a better job keeping you informed about what's happening at YouTube. Your biggest request? You want to hear about the new stuff we're working on ahead of time, so you can tell us if we're heading in the right direction. Well, your wish is our command."